We're big fans of Homestarrunner.com in our house. The Cheat, Strong Bad, The Poopsmith, the intriguing new 4 Gregs concept. We love them all. I was telling Charlie about how the Chapman brothers who run the site make a living off t-shirt and other merch sales.
HIM: So they sell shirts and stuff?
ME: Yeah, like you can buy a Strong Bad one or a Homestar one. 4 Gregs. You like that one.
ME: But you probably don't feel like you NEED to have one RIGHT AWAY, right?
HIM: Right. I could wait til Christmas or whatever.
ME: But then what they do sometimes is they offer a shirt for a limited time. Like the 4 Gregs shirt won't be available for long and they tell you that. So that makes people want to buy it right away since it won't be there forever.
HIM: We need to buy that 4 Gregs shirt!