Friday Question: Am I Missing Something?

A bit of Friday Question algebra here.

"Everyone seems to be crazy about x, but I just can't seem to get into it."

What does x equal?

This could be a band, a movie, a food, an author, a city, a political figure, anything you like. Or rather anything you DON'T like but everyone else in the world seems to like a lot and it makes you wonder, "Am I missing something here? It's not THAT good." So it's kind of like I'm On To You but with more insecurity. Like it's something you know you SHOULD like but you just can't seem to do it. How can the world be in love with it and you're not? Is there something wrong with you? Or are you right and millions of other people are wrong?

For me:
x = Radiohead. Tried. Tried again. Can't. Everyone calls them the most important band ever. I wonder why it just doesn't work for me.
x = Gourmet cupcakes. They must be fantastic if they're a whole industry. Just taste like cupcakes.
x = Massage.

So: What does x equal?

No need to elaborate if you don't wish but please answer in the form of algebra: "x =" and then your answer.

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